What Are Verified Founder Introductions™?
How GWPCO's model differs from typical lead-gen or marketplace platforms.
TL;DR
A verified founder introduction is a direct response from a founder, CEO, or owner decision-maker who matches your investment criteria and expresses genuine interest in a strategic conversation. Unlike leads or unverified contacts, verified introductions represent real acquisition interest backed by documented communication. GWPCO guarantees 10–15+ per month or your next month is free.
Definition and Verification Criteria
The term "lead" has lost all meaning in private equity sourcing. Database vendors sell the same company lists to 50+ firms. Platforms promise "warm introductions" but deliver cold outreach at scale.
A verified founder introduction is different.
It's a documented response from a founder or CEO who:
- Matches your investment thesis — sector, revenue, geography, ownership structure
- Replies directly — not an assistant, not a gatekeeper
- Expresses acquisition interest — open to strategic conversations
- Is introduced to you exclusively — not shared with other buyers
GWPCO does not count opens, clicks, or soft replies. We count real conversations.
Why "Founder-Led" Matters in Private Markets
Most dealflow comes through three channels:
1. Investment banker auctions
Competitive, expensive, and filtered. You see what 40+ other firms see.
2. Marketplace platforms
Passive listings from sellers who shopped the deal everywhere first.
3. Referral networks
Sporadic, relationship-dependent, impossible to scale.
Founder-led sourcing bypasses all three.
When you connect directly with a founder before they hire advisors:
- No competitive bidding process
- Direct negotiation on valuation and structure
- Proprietary information before public disclosure
- Relationship built on founder's terms, not banker's timeline
This is why private equity firms pay premium multiples for proprietary sourcing capabilities. Off-market access compounds over time.
The Guarantee That De-Risks Sourcing
Most origination vendors operate on effort, not results. You pay monthly retainers for "outreach activity" with no accountability.
GWPCO guarantees verified introductions.
Core Partnership: 10 verified founder introductions every 30 days. Elite Partnership: 15+ verified founder introductions every 30 days.
If we deliver fewer than your guaranteed number, your next month is 100% free. No excuses. No fine print.
This guarantee shifts risk from the buyer to the sourcing partner. You only pay when verified introductions are delivered.
Metrics That Prove ROI
Across active GWPCO partnerships:
One Core Partnership client closed a $14M healthcare services acquisition from their 5th introduction. The entire 12-month partnership cost $93,000. The deal paid for itself 150× over.
That's the ROI of verified founder introductions.
Ready for Verified Founder Introductions?
10+ verified introductions every 30 days — or your next month is free.