Launch a Real Equipment Finance Brokerage in 60–90 Days
Recent industry data shows that 50% of equipment finance originators earned over $200,000 last year. GWPCO Broker-in-a-Box™ gives you the playbook to break into this lane without a storefront or staff.
By Week 4, you'll have a live broker website, your core lender list, and at least 5–10 real conversations with business owners or vendors.
A GWPCO program for new and aspiring equipment finance brokers who want a real, white-collar business — not another side-hustle fad.
GWPCO Broker-in-a-Box™
Your 60–90 Day Launch Plan
Website Live
✓Day 7
Lender List
✓Day 3
Outreach Started
→In Progress
First App
○Target: Day 30
Next Up: Vendor Outreach Week 3
15 vendor contacts scheduled
Live Zoom Call Tomorrow
Deal structuring + Q&A
Resources Unlocked: 8/8
Scripts, templates, playbooks ready
Illustrative program view. Your actual pace and progress will depend on your effort and weekly time commitment.
Who's Behind GWPCO Broker-in-a-Box™?
I'm Josh Shull, CLFP. I've spent years in the trenches as Director of Sales for a direct equipment finance lender.
I'm also the founder of Great Western Partners Corporation (GWPCO), where we help people build real, profitable equipment finance brokerages.
I live in the world of story credit and weird files — construction guys, printers, medical practices, and manufacturers trying to grow their businesses.
Credentials
- •Founder of Great Western Partners Corp. (GWPCO)
- •CLFP — Certified Lease & Finance Professional
- •Director of Sales at a direct equipment lender
- •Hundreds of real equipment finance deals worked across construction, printing, medical, and manufacturing
What that looks like in real life: daily conversations with business owners and vendors trying to get equipment funded, hundreds of 'story credit' files, and a front-row seat to what actually gets deals approved — or killed.
Want to see more of my background?
You can see more of my experience, endorsements, and day-to-day work in equipment finance on LinkedIn.
View Josh on LinkedInEarly Broker Wins from Real GWPCO Students
These are real GWPCO students. Their results are not typical, and your outcomes will depend on your effort, experience, and the deals you work.
"I went from knowing nothing about equipment finance to having real deals in my pipeline in under 60 days. I closed my first funded deal in Month 2 and made more on that one commission than I used to make in a month at my old job."
— Patrick M., Former construction foreman turned equipment finance broker
"The lender list and scripts alone saved me months of trial and error. Instead of guessing where to send files, I had a clear plan. Within a few weeks I had vendors sending me their tough deals and my first real pipeline."
— Alicia R., New broker who started part-time next to a W-2
Have Questions Before You Apply?
Not sure if equipment finance brokering is right for you? Let's talk. Book a 15-minute call to discuss your goals, background, and see if GWPCO is a good fit.
Schedule Your Discovery CallHere's Exactly What You Get Inside the GWPCO Box
This isn't "watch some videos and good luck." It's the site, templates, lender intel, Zoom support, and step-by-step plan you need to start working real equipment finance deals in the next 60–90 days.
Done-for-You GWPCO Broker Website
A professional broker site built for credibility and lead capture: clean, mobile-first design so you look legit on a phone or a laptop; clear services, 'about,' and contact sections tailored to equipment finance; built-in lead/contact form so vendors and borrowers can reach you easily. You get the core GWPCO template; we help you plug in your name, logo, markets, and contact info so you can be live in days, not months. Result: when vendors or borrowers look you up, you look like a real broker on Day 1, not a side-hustle experiment.
Lender Rolodex & 'Who Funds What' Cheatsheet
You don't start with a blank page or random Google searches. 15–30 active equipment lenders and funding partners we actually see doing deals. A simple 'who funds what' routing guide so you know which lenders like startups vs. established businesses, who's good with trucks, yellow iron, med/beauty, printers, etc., and which credit profiles fit where (A–D paper). Result: instead of burning your first few deals guessing where to send them, you have a clear starting bench of lenders and know which ones like your file.
Deal Intake & Submission Toolkit
We give you the basic 'broker desk' tools so you don't look new on day one: borrower application template, credit authorization language, bank statement request templates, and a simple checklist of what every lender will want to see (and in what order). Result: you collect what's needed the first time so your submissions don't look like a rookie threw them together.
Vendor & Borrower Outreach Scripts
You don't have to figure out what to say from scratch. Vendor scripts to introduce yourself as a financing resource and get them sending you deals. Borrower scripts (phone, email, and text) to talk to small business owners without sounding pushy or clueless. Follow-up lines to keep conversations moving without being annoying. Result: you're having real conversations in Week 1–2 instead of spending weeks overthinking what to say.
Deal Structuring Playbook
This is the cheat code most new brokers wish they had. Guides for which lenders to consider for which credit profiles; how to set realistic expectations on rate, term, and down payment; common deal killers and how to avoid blowing up a good file; basic payment math examples so you can talk numbers confidently. Result: you sound like you've been around deals before, even if this is your first month.
60–90 Day Launch Battle Plan
No guessing what to do each day. Week-by-week checklist covering what to set up in Weeks 1–2 (site, email, lenders, tools); daily and weekly outreach targets (how many vendors and borrowers to contact); when to follow up, when to move on, and how to track your pipeline; clear 'win conditions' for the first 30, 60, and 90 days. Result: you always know what to do next to create conversations, applications, and pipeline.
Pipeline & 'Light' CRM Setup
You don't need fancy software to start. A simple pipeline framework you can run in Trello, Notion, Google Sheets, or your CRM of choice. Stages like: New Lead → Contacted → App/Docs Out → Submitted to Lender → Approved / Working Terms → Docs Out → Funded. Result: you always know where deals stand and what to do next, without needing an expensive CRM on day one.
Live GWPCO Zoom Calls & Support
You're not left alone with a login and a prayer. Core program includes: Twice-weekly GWPCO group Zoom calls for your first 8 weeks; live deal review (bring real scenarios and questions); outreach feedback (scripts, positioning, 'what do I say next?'); open Q&A so you can keep moving instead of getting stuck. All-In program includes everything in Core, plus: Extended access to the twice-weekly GWPCO group Zoom calls (beyond the initial 8 weeks); a private onboarding call where we go over your background, niche focus, lender list, and a custom launch plan for the next 60–90 days. Result: you have someone on the lender side in your corner while you get your bearings.
What Your Next 60–90 Days Can Look Like
By Day 7
- •Your GWPCO-branded broker website and professional email are live
- •You have your lender Rolodex and basic tools ready
- •You've messaged a few vendors and contacts to let them know what you're doing
By Day 30
- •You've started regular outreach to vendors and business owners using the scripts
- •You've had multiple real conversations about equipment and financing
- •You've collected basic info (apps, bank statements, quotes) on early opportunities
- •You're starting to see which niches and conversations feel most natural to you
By Day 60–90
- •You've submitted your first deals to lenders
- •You've seen approvals / counteroffers / maybe a decline or two (that's normal)
- •You have a real pipeline, not just ideas
- •If you follow the plan, you've got a live pipeline with real deals and a clear path to your first funded transaction
I can't promise income, but I can give you the exact GWPCO system I use to get equipment finance deals funded.
What Your Week Actually Looks Like
Most new brokers can run this in 7–10 focused hours per week around a job or business.
- •1–2 hours: reviewing training modules, playbooks, and real deal examples
- •3–5 hours: vendor and borrower outreach using the scripts (calls, DMs, follow-ups)
- •~1 hour: live GWPCO Zoom call for deal review, outreach feedback, and Q&A
What Brokers Are Saying
Hear from people who've launched their equipment finance brokerage with GWPCO.
"Josh's equipment finance broker course is the real deal. He walks you through the entire process from start to finish in a way that's clear, practical, and easy to follow. The step-by-step guidance, real-world examples, and proven strategies gave me the confidence to start taking action immediately. If you're serious about getting into equipment finance brokering, this course is the blueprint."
Jeff K.
Is GWPCO Broker-in-a-Box™ Right for You?
This IS For You If…
- ✓You're willing to treat this like a real business, not a quick side hustle.
- ✓You can commit 7–10 focused hours per week for the first 60–90 days.
- ✓You like the idea of talking to business owners and solving real problems.
- ✓You're okay with hearing "no" and doing consistent follow-up.
This is NOT For You If…
- ✗You're looking for push-button, passive income with no effort.
- ✗You refuse to talk to people on the phone or video.
- ✗You're not comfortable with the reality that some deals won't work out and some borrowers may default.
- ✗You're unwilling to take responsibility for your own actions and results.
Still Not Sure If This Is For You?
Let's have a quick conversation. I'll answer your questions, share what the day-to-day looks like, and help you decide if equipment finance brokering makes sense for your situation.
Book a 15-Minute CallGWPCO Broker-in-a-Box™ Enrollment
GWPCO Broker-in-a-Box™ is a hands-on program. I'm keeping the group small so I can stay closely involved with your launch and early deals.
Most Popular – All-In
GWPCO Broker-in-a-Box™ – All-In (Program + Site + Hosting)
For serious brokers who want GWPCO to build and host their core sales asset and move faster out of the gate.
- ✓Everything in Core
- ✓Done-for-You GWPCO Broker Site Build & Launch
- ✓Domain & form setup, basic tracking, and go-live support
- ✓12 months of Hosting & Growth Plan included
- ✓Extended Live Zoom: Extended access to the twice-weekly group Zoom calls beyond the initial 8 weeks.
- ✓Private Onboarding Call: 1:1 Zoom where we review your niche, lender list, and launch plan.
Investment
$3,997
Or 6 payments of $747
Or $597 today + $397/mo for 11 months
If you bought the program, site build, and 12 months of hosting separately, it would be over $5,000. With this bundle, you get everything for $3,997.
Best if: You want GWPCO to build and host your core sales asset, move fast, and get extra live support while you ramp.
After your included 12 months, GWPCO Hosting & Growth is currently $67/month and you can cancel anytime. If you ever cancel hosting, the site is still yours — you can move it to your own host or developer at any time. If you ever want GWPCO to fully rebuild or significantly redesign your broker site in the future, that work is billed separately at our then-current site update fee.
Option 1
GWPCO Broker-in-a-Box™ – Core Program
For self-starters who want the full system and are comfortable DIY'ing their tech.
- ✓Full GWPCO Broker-in-a-Box™ curriculum
- ✓Lender Rolodex & "who funds what" cheatsheet
- ✓Outreach scripts, intake packets & submission checklist
- ✓60–90 Day Launch Battle Plan
- ✓Pipeline & CRM framework
- ✓Live Zoom: Twice-weekly GWPCO group Zoom calls for your first 8 weeks for deal review, outreach feedback, and Q&A.
Investment
$2,997
Or 4 payments of $897
Or $497 today + $297/mo for 11 months
Best if: You're comfortable configuring your own site and mainly want the system, lender intel, and Zoom support.
I'm accepting a limited number of brokers at this pricing so I can stay hands-on with everyone's launch and early deals. Once those seats are filled, enrollment closes or the price may go up.
How This Can Pay for Itself
In many niches, one funded equipment deal can generate $1,500–$10,000+ in commission, depending on the deal size and lender structure. Two or three solid funded deals can more than cover your enrollment. I can't promise income, but I can give you the exact GWPCO system I use to get equipment finance deals funded.
Action-Based Support Promise
If you launch your site, follow the 60–90 day battle plan, and still aren't seeing real deal opportunities in your pipeline, I'll personally review your outreach, positioning, and lender strategy and help you adjust.
Frequently Asked Questions
Do I need prior finance or lending experience?›
No. You don't need a banking or finance background to start. What helps most is basic people skills and the willingness to follow a process. We'll teach you the fundamentals of equipment finance, how deals are structured, how to talk to vendors and borrowers, and give you scripts and tools so you're not starting from a blank page.
Do I need a license to be an equipment finance broker?›
Most equipment finance brokers in the U.S. do not fall under the same licensing requirements as, for example, residential mortgage loan officers. That said, we are not your attorney or compliance department. We encourage you to check any state-specific requirements and regulations where you plan to operate. Inside the program we include a module on compliance basics and what to research, but you are responsible for following local laws and regulations.
Is this only for people in the United States?›
The lender list and deal structures in GWPCO Broker-in-a-Box™ are built for the U.S. equipment finance market. If you are outside the U.S., you can still learn the framework and scripts, but you'll need to source local lenders and verify any regional licensing or regulatory requirements on your own.
Do you give me leads or set appointments for me?›
No. We don't sell leads or set appointments for you. Instead, we give you the strategies, scripts, and tools to build your own relationships with vendors and small business owners so you're not dependent on purchased leads or someone else's marketing.
Can I do this part-time around my job?›
Yes. Many people start equipment finance brokering as a second income stream around a full-time job or existing business. The program is designed around 7–10 focused hours per week: a mix of learning, outreach, and deal work. Over time, as your pipeline and income grow, you can decide whether to keep it as a second income stream or grow it into your main focus.
How quickly can I close my first deal?›
We can't promise specific income or results. That said, if you follow the battle plan and put in 7–10 focused hours per week, it's realistic to have real opportunities in your pipeline within 60–90 days and a shot at your first funded deal in that window. Your outcomes will depend on your effort, follow-through, and the quality of conversations you create.
How long do I have access to the material and calls?›
You get ongoing access to the core training modules, templates, and playbooks for as long as the program is offered. Core includes twice-weekly group Zoom calls for your first 8 weeks. The All-In bundle includes everything in Core plus extended access to the twice-weekly group calls (beyond the initial 8 weeks) and a private onboarding call to customize your launch plan.
What's the refund policy?›
Because you get immediate access to digital training, proprietary templates, and live group call spots, all sales are final and non-refundable. If you're not sure whether this is a fit, the best next step is to schedule a discovery call so we can walk through your situation and help you make a clear decision before you enroll.
Questions Not Answered Here?
Jump on a quick call with me. I'll walk you through exactly how the program works, what support looks like, and whether this is the right move for you right now.
Schedule a Call with JoshApply to GWPCO's Broker-in-a-Box™
Fill out this short application. If it looks like a good fit, I'll follow up with next steps and details.
Step 1
I review your answers and background.
Step 2
If it's a fit, we hop on a quick Zoom to talk through Core vs All-In and your launch plan.
Step 3
You decide if you want to move forward. No pressure, no hard closes.
Not Ready to Apply Yet?
Schedule a call with me to learn more, or grab my free guides and see how this world really works before you jump in.
Schedule a Discovery Call
Not sure if equipment finance brokering is right for you? Let's talk. Book a 15-minute call to discuss your goals and see if GWPCO is a good fit.
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